The aim of Search Engine Optimisation (SEO) is to have your corporate Web site searchable and to be visible on the World Wide Web via searches.
These are the three major functions in any Search Engine Optimisation project:
Before getting into the real work of any search engine optimisation technical development. It is very important to first understand about your industry, your current Web site, your competitors’ Web site and your target customers’ behaviour on the Web.
How effective your search engine optimisation implementation is largely depended on the market, products and services demand, and the keywords competition level. Usually the very first step any professional Search Engine optimisation consultant will do is to do up a analysis report. This report may include current Web site and keywords analysis.
After gathering much information about your industry, your customers, your products and services and the complexity level, comes the organising your corporate content and structuring what keywords to use and corresponding content. In our opinion, this is the most critical step in search engine optimisation. This could be the 60% effort of the project, and 40% of the winning formula. This is the foundation of all search engine optimisation follow up actions. If this is not done properly, it will have repercussion effects on all the effort that come next.
On-page optimisation is the architecting of your pages to be search engine friendly. You hear this quite frequently on the Web and search engine professionals. Metatags, keyword density, anchored text links, titles, and permalink are part of on-page optimisation. This is about 15% effort of the project.
Off-page optimisation is the establishment of incoming links from relevant pages. This may is about 25% of the whole effort, but is 60% of the winning formula to make your site listed on the Web with on-page optimisation correctly done up.
SEO is not a one time effort, but an continuing and on-going process. At the core of an success Search Engine Optimisation implementation are : 1. Rich and Authoritative Content, and 2.and Link Building.
Email us at info@bizengine.com.sg or call direct at +65 9751 9882 for all Search Engine Optimisation inquiries.
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